Closing Keynote Speaker: Francesca Grosso

Health Policy and Communication Expert closed the Conference on November 24, 2009 with the exciting topic, Navigating Canada’s Health Care: A User Guide to Getting the Care You Need: A Guide for Nurses. Francesca Grosso is an established expert in health policy and health care communications. Co-author of Navigating Canada’s Health Care: A User Guide to Getting the Care You Need, Grosso has thoroughly studied Canada’s health care system to offer practical advice on getting the best care within the existing framework.

“Navigating Canada’s Health Care is an indispensable, practical guide to getting the best care within the existing health care system by two of the most respected and knowledge people in the field. Filled with concrete, up-to-date information and surprising facts, the book follows best-practice health care through the three stages of life: the early years (including pregnancy and early childhood), the middle years (staying healthy and understanding benefit plans), and the senior years (managing chronic disease, taking care of aging relatives, palliative care, and end-of-life supportive care). It offers the health care consumer much-needed information about what the system does and does not provide, it outlines strategies for you to become a better advocate for yourself and for your loved ones, and it educates you on how you can improve your chances for better health and better care.”

Grosso worked with Michael Decter to establish the Health Council of Canada after serving as a non-partisan director of policy to the Ontario Minister of Health and Long Term Care. With her team of policy advisors, she helped formulate policy in many files including hospitals, primary care, information management and eHealth, drugs, private clinics, and federal provincial initiatives. Grosso created health policy conferences that brought together Canada’s top rated health care policy makers, health economists and political leaders for the purpose of sharing best practices both nationally and internationally.

She is also the author of a number of reports, and has created communications strategies and key messages for governments, private and not-for profit-organizations. She co-produced a number of health care videos for governments and not-for-profit clients, and served as vice president of health care at Environics Research Group, where she focused on understanding the gaps in perception between health care providers, policy makers and the general public on the issue of health care delivery.

Targeted to both consumers and health care organizations, Grosso’s presentations share the most current and well-researched information about Canadians’ top health concerns as well as best-practices for addressing them. Grosso is expertly equipped to explain how health care works in Canada and to share an indispensable, practical guide to getting the best care within the existing system.

Read more at: http://nsb.com/speakers/view/francesca-grosso